Online shopping created a big buzz amongst shoppers as it allowed them to shop from the comfort of their homes and the process could be completed in a few taps and clicks.
However, now that the world is returning to normalcy, people are feeling the need to step out of their houses.
Brick and mortar stores are gradually coming back into the limelight and the brand owners are constantly working hard to offer an unforgettable customer experience to their customers.
Now that the customers are more inclined and comfortable with the concept of online shopping, it would be quite a challenging task to urge them to visit a store. However, it can happen if they enjoy a positive customer experience at the store.
If you are wondering how it can be attained, then you have landed at the right place. Continue reading this blog till the end as we shall be giving you tips on how to offer an amazing customer experience to your store visitors as they have never experienced before!
Without any further ado, let’s get started!
1. Hire The Right Staff
Just like the website is the first interaction and a major marketing touchpoint between a brand and its consumers during online shopping, your staff is the first point of contact who interact with the customer on a personal level.
Be careful about the people you choose as your sales representative especially during an in-store experience. They can either make or break your brand’s reputation. Train your staff well. Guide them to be humble and patient with the customers no matter how angry or annoying they are.
Give them extra training to let them know everything about good customer service. Moreover, training allows them to upscale their skills that in return makes them more confident and positive while dealing with customers and convincing them to purchase the products.
2. Include A Social Wall
Good customer service comes with efficient communication. Hence, incorporating an effective communication tool like a social wall can work tremendously to give a positive impression to your customers.
If you are new to it, a social media wall is a collection of live or aggregated feeds that are collected from various social media platforms and presented collectively. The social wall can be displayed on a screen like retail digital signage.
You can use social media walls to display the content created by your existing brand users. This content can be referred to as User-Generated Content and it is widely available on social media in the form of photos, videos, reviews, tweets, gifs, etc.
Such content when displayed in your store will make the new visitors more confident about your brand’s products and they would be compelled to shop more.
If you are wondering how to aggregate the content, there are multiple social media aggregators available online that can be used to effortlessly collect, curate, and display the content.
All you have to do is select the perfect tool and you will be good to go.
3. Work On Your Store’s Interiors
Even though this may not sound as promising, having a good store presence can help a great deal in building a good reputation for your visitors.
Select the color scheme of your store wisely and do not go too over the top with the design patterns.
You can study more about color psychology to see how deeply it can affect your customers and influence if they wish to stay for a longer period or not. Moreover, try to create a few interesting spaces in your store that can garner more attention from the customers.
The best part is it would compel your visitors to come back more often and they may become your regular customers!
4. Offer Amazing Deals & Promotions
Your customers always look forward to some unmissable discounts and promotions from your store. Make sure that you send them notifications from time to time and invite them to your store to avail themselves of amazing discounts.
As a brand, you need to study the behavior of your customers towards the products and the products that excite them the most. Make sure that you offer timely discounts to them on those particular products and they would surely visit your store to purchase.
5. Offer A Seamless Shopping Experience
A good customer experience comes when the shoppers complete their shopping journey without any hindrances. Right from assisting them to choose their preferred products, to the trial and the final payment process, make sure that the shopping journey is easy and smooth.
Standing in long queues to complete the payment process can be a big letdown for your customers and they might get agitated and leave. Make sure there are more than one cashiers that would fasten up the process and lead to a better customer experience.
Closing Note
Offering a good customer experience to all customers is crucial especially for brick and mortar stores.
We have reached the end of the blog and you are now aware of the best practices to ensure good customer service to your customers and to motivate them to keep returning back to your store!
