Thanks to modern technology, our entire lives can fit into a mobile. What was once a mere calling and texting device has become much more than that. Our tiny little smartphones are capable of performing extensive researches, connecting to our friends, paying our bills and the list is endless.
Even though this phenomenal gadget has so much to offer, some businesses are not reaping full benefits from it. Let us talk about digital marketers for example – there are loads of phenomenal mobile apps available on the iOS App Store and Android Play Store that can transform the digital marketing journey into a well-oiled machine. Still, they are not being utilized.
Today, we will discuss some of these very apps that add immense value and ease in a digital marketer’s routine. However, to use them to their fullest, you need to complement them with a high-speed internet connection like Spectrum internet that is reliable and Spectrum customer service ensures there is minimum downtime.
If you are a part of the digital world, then add these apps to your armor and make your life easy.
Mention
In the marketing sector, you always need to stay informed about any chatter regarding your brand. This is where Mention comes in. The app enables you to monitor whatever is being talked about you or your brand amongst various groups.
All you need to do is synchronize your social media account with the app, and you can get your hands on customer feedback, company statistics, news relating to your competition, and more, and all of this is in real-time. You can access this app on both iOS and Android devices.
Buffer
As a digital marketer, you will spend a significant portion of your time posting on social media about the latest developments of your brand. While this is an important task to take up, it can take your attention away from other demanding matters.
Buffer is an app that is capable of performing this duty with minimum supervision. The app allows you to schedule all your posts in advance on all major social media platforms including Facebook, Instagram, Twitter, LinkedIn and more. This way, you will not have to take on the repetitive task of posting each day. The app can be easily found at the iOS App Store and Android Play Store on your devices.
Rep
Another important aspect of digital marketing is seeking assistance from influencers. Rep is an app available on the iOS App Store where you can collaborate with influencers in order to promote your brand and product.
The app offers a number of proprietary tools and features that you can use to gain an influencer’s interest. You could offer your product to an influencer in general so they may promote in return for money. Sometimes you can just send your product as gifts and they can promote it without any payments.
Later
Later is yet another social media post scheduling app. However, this app caters to the needs of Instagram users in specific. Since Instagram does not let you schedule future posts on its own, you can seek help from this app to do so without any hassle.
You can even manage multiple Instagram accounts on the app simultaneously. You can upload pictures from your local hard disk or even from cloud services such as Dropbox and Google Drive. This app is also available on iOS App Store and Android Play Store.
Plai
Plai is another great mobile app that digital marketers ought to use. Sometimes you need to do a lot of secondary research to support your marketing campaigns. While this is necessary, it is also time consuming.
You need to perform keyword researches, monitor your website traffic, track conversions and so much more. What Plai does is that it gathers all this data from various sites such as YouTube, Google Analytics, and others and bring it all together under one platform. You can also control app functins using voice commands. Check out this app as well on iOS and Android-based devices.
Hootsuite
Social media plays a vital role in your digital marketing strategies. Hootsuite is another social media management app that you could benefit from. Along with the basic post-scheduling feature, the app has much more on its menu.
This app may appear to be a bit expensive at the start, but it is worth it because it allows you to implement your plans without breaking a sweat. Your digital marketing journey becomes a lot more enjoyable with this app. This app allows you to keep a close eye on all the likes, followers, and comments on your videos and posts with utmost efficiency.
The free version allows you to manage 3 social media accounts only, but the paid version starting at $29 enables you to include more accounts, and team members. Try out this app on the iOS App Store and Android Play Store.
Facebook Pages Manager
You just don’t have to publish content, you have to promote it as well and Facebook is one of the best platforms to do so. Most people all over the globe spend time on Facebook groups and pages following the latest trends in the world. Consequently, most businesses opt to promote on Facebook.
If you need to manage multiple pages, the task can be quite complex and tiring. Facebook Pages Manager app simplifies your Facebook page management, giving you a better grasp on each page.
You cana respond to fan comments, publish posts on your page without switching between pages. The app also provides detailed analysis and statistics regarding each page’s popularity thus enabling you to make quick decisions at the right time. You can get this app on iOS and Android devices completely free.
Summing Up
Given the current circumstances, digital marketing has become more critical than ever. You need to be able to access all platforms instantaneously no matter what time or place it is. These apps make it easier for you to manage all accounts without wasting your time.
