Having a digital presence has become essential for startups and small businesses because it shows prospects and customers that you are a credible business. As a startup, you may have probably sparked up some interest in your company and its competency. Therefore, this becomes a smart opportunity to drive traffic to your website. Some of the best website designs are intuitive, have excellent user experience, and a clearly defined call to action (CTA). Make sure that your website loads smoothly and is well-optimized according to modern standards.
By following some of these Website Design tips, you will be able to elevate your business to new heights:
1. Effectuate Intuitive Navigation
As a new startup or small business, your audience might have tons of questions about your company, so you have to make sure that your website has seamless navigation and allow customers to move between different tabs quickly. Poor user experience can drive customers away from your website and deter others from engaging in your business.
2. Optimize for Mobile Experience
Almost everyone owns a mobile device of some kind; therefore, you have to ensure that your website looks good and equally responsive on all devices. According to research, over 73% of customers say that content must display properly on their device for them to engage with it. Businesses need to make it easy for customers to find relevant information and enhance their mobile user experience by making it easy for them to navigate the website. Provide customers with your product offerings with the aid of exceptional UX because mobile users are far more likely to abandon your website if it isn’t well optimized for mobile. It’s that simple.
3. Perfectly Placed Call-to-Action
Implement a marketing plan and figure out the need for a website in the first place. Perhaps there are specific services or products that you are trying to push, so make sure you have a clear and concise objective for your website. Whether it’s a download, contact us, or buy button, make sure that your call-to-action is easy to find and prominent on the page. Businesses must value customers’ time and make it clear to them why they should purchase your goods and services the moment they enter your website. Even today in the modern business world, around 70% of businesses don’t have a clear call-to-action; so, by having one, you are much better placed than your competitors.
4. Maintain a Positive and Memorable Brand Identity
Make sure your business branding is on point and cohesive on your website as well as all you connect social media platforms. You need to create a stunning Logo Design as well because it will appear on all your designs including packaging, website, social media, stationery, and others. When it comes to your logo and website design, try to leave it to the professionals because they have the expertise to ensure your website’s performance is up to the mark. Your design layout can project your brand identity to your customers and authentic brand identity can increase revenue by a staggering 23%.
5. Post Relevant and Engaging Content
You need to know your audience and who you are posting content for on your website. Content includes blog posts, images or videos and you need to make sure that the message is on-point. Videos help persuade 73% of people to buy a product or a service as they offer a virtual hand on experience which gives users a much better idea of what it’s going to be like. In the digital world, customers have a very short attention span so you need to get out relevant information in the shortest time possible. Many customers will move on if the content is too long or too short.
A Solid Website Design Makes All the Difference
In conclusion, an optimized and well-structured website will allow you to boost your conversion rate and increase revenue. You can use this to show prospects that you mean serious business and are here to provide the best experience for customers. 80% of consumers today browse websites using their smartphones, so make sure they can navigate and interact with different content with ease through different devices. Experiment here and there with the style but do not change too much. You do not want customers to think that you are inconsistent. There is no better way to invest in a startup than to start with a business website.
