If you are planning to launch your own business in 2020 or have one already then it is high time you start thinking about the many ways to market your small business in the already competitive consumer market. But here’s the thing, many digital marketing companies this year are not about doing marketing the conventional way even marketing because we will be going a long way with innovative technologies, discoveries, inventions and developments.
If you are aiming to drive business growth starting this year then we have shortlisted some of the smartest ideas to market your business online and most effectively. Add these in your upcoming marketing strategies and you’ll be great to go in the market:
1. Start with An Exciting Website and Landing Page
No matter the kind of business you own, creating a website that is exceptionally developed keeping mind the user experience and user interface it provides to the viewers can do wonders for your business. But keynote here is whether you want to focus on the overall website or landing page or even both, it all depends on your end online marketing goal.
Here’s a quick note to take away for which option is for you based on each purpose:
- A website serves as the main and interconnected group of webpages that are owned by your business.
- A landing page connects to any special offer and is mostly designed to drive and attract more traffic.
By having your website, you can be considered more professional, gives the customers a sense of your offering and how they can expect interaction with you and can even own your name by buying the domain name and most importantly, you will be exactly where your customers are which is on the web.
Simply put, to compete in 2020, you need a well-organized, professional, efficient and helpful website to start establishing trust with your audience and potential consumers.
2. Content Is Still The King While Engagement Is The Queen
We can’t get away from the importance and virtues of content hence small businesses need to keep their eyes and minds on content marketing. Hence, digital marketing services providers are telling their clients to rigorously think about optimizing their online existence with empowering content.
When we talk about content in 2020 for small businesses, it should be relevant, of an authoritative nature and most importantly it should be educative. Now there is no such limit to words here in most cases. The more descriptive you are, the more you are of a storytelling nature and that is what inspires your audience to become potential customers.
The story doesn’t end just content here. Exceptional content should be paired with great engagement. Businesses that actively interact with its audience tend to gain more reach and audience hence capturing a wider span of customers and users.
3. Add More Hints of Personalization to Your Marketing:
When we say to add more personalization to your marketing strategy, we don’t mean you just keep adding your customer’s name in every email. This is just a small part of the marketing personalization ocean and you need to explore more of it to bring up your business.
You need to make your customers feel special and think of new ways to do that because one strategy does not fit all. Automation can help in this as it let the advertisers create advertisements that vigorously change based on who is searching and honestly the results show that consumers like this kind of customization.
Of course, a point that has to be noted here is that consumers don’t like being overflowed with too much information and content which is irrelevant. The marketing should be precise and valuable and of easy understandability by end-users.
4. Get Data to Drive You Creative
Talk about smart marketing for small businesses! We need to target the poor performing metrics and reintroduce our creatives to create enhanced reach and customers. As Google and Facebook are taking control of the audience targeting formats, it is now moving to manual bidding. The algorithms at these platforms are also taking a shift at becoming proficient in understanding which ad copy and images are capable of driving the most conversion and click-through rates.
As of these shifts, we can witness creatives as key performance drivers and that is why business owners are incorporating a creative design process that is driven by a data-first approach.
5. Email Marketing Never Gets Old For ROI
For enterprises with small media spending, email marketing is a vital component for driving promising revenues. If you already have an email list and are selling products to them, you need to remind them of the other offerings you have in store.
So that’s some of the things 2020 has lined up for marketing growth of small businesses but the main take away in all this experimenting and discovering what works for you and then nurturing your business from there onwards.
